Ensuring your property looks inviting online is essential to garnering strong buyer demand. When a property looks attractive online, this often translates to a physical inspection from the buyer.
Yet what happens when the buyer arrives only to be disappointed? The property they saw online does not reflect the one they now see in person.
Whilst quality photos in advertising are essential to generating interest, professional distortion is not such a good idea. When it comes to commitment, what really counts is how a buyer feels when they walk in the front door. Buyers may look at photos and think, “This looks good”, but by the time they reach the front door they should be thinking “This feels good’.
Most buyers will still personally inspect the property before purchasing. Property sales without inspections are possible, but rare. Buyers conduct their initial research online, but the final purchase decision is made after personally viewing the property for most buyers. Even investors like to get a feel for the place.
When inspecting a property, it is far better for buyers to be pleasantly surprised than to give the impression that “it’s less than what we imagined”.
Countless buyers have been let down by the size of the kitchen, after seeing distorted photos in the marketing material. The kitchen looks huge when viewed through the eyes of a lens, but felt restrictive when standing in front of the stove.
Professional photographers and agents can easily make living rooms, backyards, and indeed all facets of the property look larger and more attractive than they truly are. This is pointless.
Property photos should always be a true representation, and should never be altered to correct property or positional flaws.
Buyers should be pleasantly surprised, and not disappointed when they arrive at a property. Creating a false impression may get people to a property, but Buyers won’t stay long if it doesn’t measure up to their expectations. People will always buy on emotion first. If they feel deceived, they’re gone.
Improve your home by focusing on property presentation rather than relying on the Photoshop skills of your agent.