News

This month on ‘Meet the Locals’ we caught up with Kate Roffey from Lush Candles and Diffusers. Kate was very excited to take on the challenge when the opportunity arose to take over her friends’ business in 2016. From this point Kate has grown her following throughout Goulburn and surrounds, often appearing at the Old

Buyers may look at photos and think “this looks good”, But by the time they reach the front door, they should be thinking “this feels good.” Properties should be marketed with sufficient quality photos and information to attract interested buyers, but not to the point of overexposure or disappointment. In marketing, there is a principle

Most buyers simply won’t enquire about a product without a price. In relation to property, this figure can be as high as 92%. Flawed pricing strategies when selling property include “no price”, and “offers above.” These strategies have a common inception point. An agent recommending any one of these strategies avoids having to discuss a

The real estate industry has convinced itself and the marketplace that the more exposure a property gets during the sales process, the better the outcome. This is dangerous and costly thinking. Once the dominion of print newspapers, expensive exposure based advertising has shifted to the Internet. Nevertheless, newspapers and internet portals often have the same

Before the internet, properties were mainly marketed via newspaper advertisements, flyers and signs. These mediums had a remarkable and often overlooked advantage; The property left no easily traceable marketing or sales history. The internet does. And, it never forgets. Most properties advertised in Australia appear on one of two major websites, realestate.com.au or domain.com.au. All

First National Goulburn would like to again announce our partnership with Anglicare throughout winter 2020 in support of their pantry appeal. The Pantry Appeal is held year round and seeks donations of non-perishable food and essential living items. The items collected throughout the appeal are distributed to families and individuals throughout the Goulburn community who

Home sellers are often confronted by an uncomfortable question. What if they sell quickly and have nowhere to live? The traditional solution goes like this. Find another home you love. Buy it, subject to sale of your existing property or by obtaining bridging finance, and then sell the current property. This common “solution” presents a

The real estate world is littered with stories of property sellers being harassed by agents who promised a high price and who then spent the next three months “educating” the seller.  When asked to price a property, a real estate agent has the opportunity to impress the owner and obtain a listing.  Listings are the

Hiring the right agent to sell your property is crucial. Hiring a bad agent costs a lot more than just their selling fee. Great care should be taken when deciding which agent to trust. In Australia, thousands of property owner dollars vanish every day through unnecessary and expensive advertising, poor pricing tactics, even poorer negotiation